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PICKWICK BREWS NEW PREMIUM ICED TEAS IN FLAVORS
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New product offering from Sara Lee Foodservice® includes Infusia™ Energy Iced Tea
ROLLING MEADOWS, Ill. (Aug. 23, 2006) – Sara Lee Foodservice has introduced a broad selection of Pickwick® iced teas. Pickwick’s first iced product offering comes in a variety of flavors and includes Infusia™ Energy iced tea.
Tea is one of America’s most popular beverages, with more than 2.2 billion gallons consumed per year. Consumers spent more than $4.7 billion on iced tea products in 2004 outside the home according to Technomic, and its popularity is growing.
"Our Pickwick iced teas are developed for consumers who crave new options in iced drinks," said Michael Knowles, chief marketing officer, Sara Lee Foodservice. "They are a great solution for operators who can quickly and efficiently incorporate our iced teas into their foodservice settings and provide innovative offerings and flavors that add excitement to menus."
Pickwick iced teas come with refreshing, healthy qualities tea drinkers expect and in the most popular varieties operators are looking for including black, green, white, herbal and rooibos herbal teas. The new product is available in a variety of contemporary flavors like Cherry Berry Black, Mango Peach Rooibos Herbal and Melon White and Green.
Pickwick Infusia Energy Iced Tea features a great taste profile with an extra burst of caffeine to naturally revitalize and refresh. Infusia Energy Iced Tea is made from black tea, fruit flavors and a special energy blend of vitamins and herbs for a refreshing and energizing taste. Flavors include: Classic Black, Classic Black Unsweetened, Peach Mango, Raspberry and Blueberry Pomegranate Infusia™ Energy Iced Teas.
The filter pack format makes the product line an easy-to-use, convenient solution for operators. For more information, visit www.pickwicktea.com or call 1-800-261-4754.
About Sara Lee Foodservice
Sara Lee Foodservice (www.saraleefoodservice.com) is a leading innovation supplier of integrated coffee, meats, bakery, and convenience food solutions to a broad base of customers across North America. Brands include Sara Lee, Douwe Egberts, Superior, Pickwick, Chef Pierre, Jimmy Dean, Hillshire Farm, Ball Park, State Fair, and Best’s Kosher, which are registered trademarks of Sara Lee Corporation or one of its subsidiaries. Sara Lee Corporation, the parent to Sara Lee Foodservice, is a global manufacturer and marketer of brands for consumers throughout the world and sells its products in nearly 200 countries.