• Jimmy Dean® brand has a 98% consumer brand awareness which will help drive trial.
• Consumers would increase their visitation rate to C-Stores that carried Jimmy Dean branded items.
• Jimmy Dean is primarily known for consistently high quality.
• High quality product will help drive consumer repeat purchase individually wrapped and high melt cheese for all you customers on the go with no mess.
• 80% of breakfast sandwiches are served to go, capitalizing on a growing trend.
• Butcher Wrap Paper allows heating by oven or microwave for easy versatile preparation.
• Butcher Wrap Paper helps product hold in the warming unit for up to four hours, reducing spoilage.
• Individually wrapped to help endure safe food handling.
• 1. Branding on Menus, Sara Lee Foodservice propriety research, April 2009. 2. MaPS, October 2009

FROM FREEZER:

1. Thaw – Put sandwiches in a refrigerator (33º - 40ºF) to thaw for 12 – 24 hours prior to heating. 7 days maximum refrigeration.
2. Pre-Heat – Set warmer between settings 4 and 5. The unit takes approximately 15 minutes to warm up. The warmer should reach a temperature of 165ºF. Check the thermometer on the back of the unit and adjust as necessary. Temperature may vary with usage.
3. Heat – Place wrapped sandwiches in 1000 watt microwave or oven for recommended time. Equipment may vary. Adjust time accordingly. Sandwiches should be heated and held in the white packaging.

MICROWAVE HEATING:

1. 60 seconds

OVEN HEATING:

1. 300ºF – 25 to 30 minutes